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Competition structure: Successfully registered bands will be eligible to attend the competition in which the winner in each country will get a record deal with SonyBMG. In addition Roland will grant the winning band with a 1000 € product voucher (excluding Estonia, Latvia and Lithuania). The band who registers to join this open band competition has to be free of any existing or ongoing record deals with other record labels. If you are currently signed by a record label but would still like to join the competition, you should make sure you agree with your label that your band is free of the existing record deals during the competition duration and to be signed by SonyBMG in case your band happens to win. If not, you may continue with your old label if agreed to do so. By joining your group will gain plenty of Pan-Nordic public exposure and media attention to help your band forward. Your listed competition song cannot be commercially released by any record label - yet your listed song can have being used in earlier band competitions before this one. Please read through the SonyBMG legal at the registration site for more related information. Once your band has uploaded the required materials onto the competition site, consumers and your fellow musicians and friends can go and vote for your band. The competition itself will happen in two rounds. In the 1st round bands are openly voted at the website by anyone. Only registered consumers can leave comments in relations to your band. There is no deadline of joining the competition until the 1st competition phase is over in each attending country. Bands who join faster receive more public votes than the ones who join just few hours before the end of the 1st competition phase. After the 1st competition round ends (*see country specific competition schedule below) 18 most voted country-specific bands will be reviewed by the country-specific competition jury which will select 6 bands that will go automatically into local city centre finals and to 2nd competition round. The performance slots at the city finals will be named accordingly with the gained number of solid public votes per each finalist band - starting from Thursday noon and ending into Saturday night's last performance slot. In the 2nd competition phase, 18 local bands living within in the same country in which they have registered to the competition will perform a 45 minute live set at the booked city centre high foot traffic location. The rest of the registered bands will remain at the campaign site yet public cannot vote for them anymore. Each city final live performance will take place inside a soundproofed transparent "music box" by using provided Roland's top backline including real touch electronic drums which are easy to adapt by the acoustic drummers (no acoustic drum set can be used at the music box). A high quality live sound will be heard outside the music box by the audience from small outdoor speakers or by sitting down into the Qashqai vehicles parked nearby the music box. Live performing bands inside the music box container has floor monitors mixed according to each musician’s preference. Live music performed by the finalist band is simultaneously being live broadcasted to the nearby Nissan Qashqai vehicles by a short distance radio transmitter. In addition, each finalist performance will be recorded for the local radio partner to air clips within their daily competition program segments. There will also be a separate videographer recording best bits of the each finalist. The "best of" clips of each finalist's performance will be uploaded within the same day to the competition website for all public to see and further vote for the preferred band which they feel should win the SonyBMG record deal. Between each finalist band, there is a 30 minute change over and line sound check after which the music box door is closed and the 45 minute live performance begins. After the 3 day city finals are over in each country - online voting continues until April 24th when winners will be publicly announced simultaneously in all countries. Due to this arrangement, depending on the city specific dates, there will be length variance in the country specific post voting period. Each winning band will continue its journey to produce a single released digitally by the local SonyBMG. The jury votes in the finals will measure 40% against the generated public votes of the each band. The winner will be the band in each country which has in the end the most combined votes. Nordic and Baltic audience can go and vote competing bands in any of the attending countries. Each jury will have total of 5 members which are named by the following campaign partners:
Phase I and II competition schedule in each country for the Qashqai Urband Playground is the following: Finland & Estonia:
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